Save lives, don’t drink and drive
THINK! 2025 drink-driving campaign
THINK! has relaunched its drink-driving campaign to remind young drivers that even small amounts of alcohol before driving can have serious consequences this summer.
Building on the success of the winter 2024 campaign—and aligning with a seasonal rise in drink-driving KSIs and national police enforcement—the Drink a little, risk a lot campaign returns with refreshed creative and new assets. These include updated messaging on enforcement and tailored materials aimed at festivalgoers.
All campaign materials, including a stakeholder toolkit, are now available to download from the THINK! website.
Running from 24 July to 18 September, the campaign is aimed at 17–24-year-old men, a group disproportionately involved in drink-driving incidents. It continues to challenge beliefs around personal limits by highlighting the risks: from losing your licence or freedom to endangering lives—even after just a little alcohol.
